FOR IMMEDIATE RELEASE
January 10, 2019
Contact information:
Lisa Wray
Office: (413) 536-1441
Fax: (413) 536-5740
E-mail: [email protected]
CONSTRUCTION BEGINS ON TROLLBEADS AT HOLYOKE MALL
Danish, Hand-crafted Jewelry Store Set to Open in March
HOLYOKE, MA- Holyoke Mall’s General Manager, Bill Rogalski, is pleased to announce the start of construction for the shopping center’s newest retail location, Trollbeads. The hand-crafted jewelry store is set to open in March on the Upper Level near Macy’s.
“In addition to providing guests with more dining and entertainment destinations, Holyoke Mall remains focused on providing a great mix of retail options for shoppers,” stated Rogalski. He continued, “Trollbeads is a unique concept and will be a great addition to the shopping center.”
Trollbeads is the first bead on bracelet brand known for using the highest quality materials and craftsmanship. Every Trollbeads piece is hand-crafted by designers around the world and made of the finest materials.
From a single silver bead on a leather cord in 1976, the Danish company now can be found in more than 400 cities worldwide. According to the company, every bead has a story, and no two Glass Beads are the same allowing “collectors the freedom to choose beads based on personal preference of color and size.”
The store features over 600 beads- each with their own unique design and story. Every Trollbeads bead symbolizes something authentically Danish – magic, creativity, mythology, the wonders of nature, modern styling and architecture.
Holyoke Mall at Ingleside is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, and department stores including: Macy’s, Christmas Tree Shops, Target, Victoria’s Secret, Apple, Aldo, DSW, Forever 21, Build A Bear Workshop, Loft, Banana Republic, H&M, Sumo Japanese Steakhouse, Francesca’s, and more.
Pyramid Management Group, owner of Holyoke Mall, is one of the largest, most innovative, privately-held shopping center developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist and entertainment destinations dominate the northeast with 18 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has led the industry in combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof. For more information, visit www.pyramidmg.com.
Trollbeads, a Danish family-owned jewelry brand, was established in 1976. Trollbeads is the original bead-on-bracelet concept. At the core of the brand lies self-expression through 600 different beads in sterling silver, 18 karat gold, murano glass, freshwater pearls, amber and gemstones. Trollbeads jewelry is available in more than 30 countries through the company’s own flagship stores, independent retailers and online at www.trollbeads.com.
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