For Immediate Release
July 11, 2018
Media Contact: Lisa Wray
413.536.1441
BUILD-A-BEAR WORKSHOP WILL OPEN EARLY FOR THEIR “PAY YOUR AGE DAY” AT HOLYOKE MALL
Holyoke, MA – On Thursday, July 12th, Build-A-Bear Workshop will open their doors at 9:00 a.m. to allow guests to participate in their first ever “Pay Your Age Day” event at Holyoke Mall!
In celebration of all birthdays, guests who visit a store in person that day can pay their current age for any Make-Your-Own furry friend available in the store in celebration of the launch of the Build-A-Bear “Count Your Candles” birthday experience. So if your child is three years old, you pay $3. The maximum price for anyone in stores is $29.00. In order to participate in this fun-filled event, parents and guardians over the age of 18 are encouraged to enroll in the free Build-A-Bear Bonus Club online prior to arrival.
“We are very excited for this special promotion that celebrates all birthdays! It also happens to coincide with Holyoke Mall’s first Kids Club of the summer. At Kids Club, families can enjoy entertainment and activities like face painting. Kids Club will be held in Sears Court at 11:00 a.m., so families can stop by before or after their trip to Build-A-Bear Workshop this Thursday,” shared Lisa Wray, marketing director for Holyoke Mall.
Some exclusions may apply in the Build-A-Bear Workshop promotion. For more information and frequently asked questions, please visit www.buildabear.com/brand-about-events.html.
WHAT: “Pay Your Age Day“Event at Build-A-Bear Workshop, Holyoke Mall
WHEN: Thursday, July 12th from 9:00 a.m. to 9:30 p.m.
WHERE: Build-A-Bear Workshop on the Upper Level near Sears
About Build-A-Bear
Build-A-Bear® is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear
Workshop has over 400 stores worldwide where guests can create customizable furry friends, including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. Buildabear.com is the online destination for unique furry-friend gifts, featuring The-Bear-Builder™, a shopping configurator that helps create customized gift options. In 2018, Build-A-Bear was named to the FORTUNE 100 Best Companies to Work For® list for the 10th year in a row. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $357.9 million in fiscal 2017.
About Holyoke Mall at Ingleside
Holyoke Mall is a 1.6 million square foot enclosed shopping center in Holyoke, MA located at the “Crossroads of New England” at the Intersection of I-90 and I-91, drawing customers from four states including MA, CT, VT and NH. Western New England’s largest shopping destination with over 18 million visitors per year, Holyoke Mall has nearly 150 specialty shops, restaurants and department stores including Macy’s, Target, Apple, Michael Kors, Pottery Barn, Sumo Japanese Steakhouse and Uno Pizzeria & Grill. For more information regarding new stores and special events, please visit www.holyokemall.com. You may also follow us on Facebook: www.facebook.com/HolyokeMall; Instagram: https://www.instagram.com/holyokemall/ and Twitter: www.twitter.com/HolyokeMall.
About Pyramid Management Group, LLC
Pyramid Management Group, owner of Holyoke Mall at Ingleside, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist and entertainment destinations dominate the northeast with 17 properties located throughout New York, Massachusetts and Virginia. Pyramid is an industry leader in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.
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