FOR IMMEDIATE RELEASE
CONTACTS: Bridget Betances, Macy’s Media Relations
46-429-5204; [email protected]
Macy’s Announces Holyoke As A Growth100 Investment Store
In The Springfield Area
Macy’s expands Growth50 strategy to additional 100 stores across the country, including Macy’s Holyoke
NEW YORK, NY – September 3, 2019 –– Macy’s announces Macy’s Holyoke location as one of 100 stores included in its 2019 Growth150 initiative. In 2018, fifty stores across the country received additional capital to enhance the customer experience and create a more vibrant and productive shopping destination as part of the Growth50 initiative. In line with its strategy to test, iterate and scale these new ideas, Macy’s expanded these improvements to 100 additional stores this year. The Growth100 stores feature an elevated environment, expanded and curated merchandise assortments as well as improved customer service through added colleague positions and new technology. Improvements were based on customer feedback and the successful Growth50 initiatives.
“The performance of the Growth 50 stores has given us the confidence to expand the strategy to 100 more stores this year. Beyond our capital investment, the customer will see an increase in colleague support, advancement in omnichannel technology and more curated merchandise, tailored to their store location,” said John Harper, chief stores officer at Macy’s. “We are excited to continue to bring new, exciting and fresh experiences to these stores.”
Physical Upgrades
Physical upgrades in Growth100 stores include the addition of new LED lighting and updated flooring. as well as renovated fitting rooms and restrooms. Additionally, certain departments have been relocated to improve space productivity and better suit customer traffic.
Product Distortions
Product distortions were completed to increase breadth and depth of the assortment appealing to the customer demographic unique to each store.
Macy’s Holyoke Mall is one of the select Macy’s locations to offer thredUP, the world’s largest fashion resale marketplace, creating an in-store thrifting experience for one-of-a-kind finds, and incredible deals on great brands, including ‘splurge’ brands customers might not otherwise buy new.
New Offerings
The Growth100 stores have added or expanded furniture and mattress departments, and select Growth100 stores have also added Backstage, Macy’s off-price concept.
Improved Customer Service and Experience
Macy’s is continuing to invest in enhanced customer service. The Growth100 stores have increased staffing levels and expanded store hours. Customer-focused services available include At Your Service, a dedicated location for seamless online pick-ups and returns, and Mobile Checkout, a feature on Macy’s mobile app that allows customers to quickly process their own purchases with ease.
Additionally, customers can book a style consultation with Macy’s Personal Stylist, a complimentary personal shopping service pairing customers with a dedicated lifestyle expert to support all aspects of the Macy’s shopping experience, including fashion and home merchandise; gifts for friends and family; and any wedding gift and registry needs. The Macy’s Personal Stylist service takes customer service to the next level by offering a curated experience, tailored to each customer’s personal style, budget and need. Personal Stylists can also help customers select personalized gifts for friends and family for any occasion, including weddings and bridal parties.
Elements of experiential shopping can be found throughout these stores, from reimagined Beauty departments that encourage inspiration and discovery. The company has also made technological enhancements to several non-customer facing features, including RFID that will enable colleagues to offer customers a better in-store shopping experience and FSS (Full Service Shopping) technology in shoes, cutting customer wait-time in half.
Community Giving
Macy’s is committed to making life shine brighter through services to its customers, colleagues and in its communities. Macy’s at Holyoke Mall is proud to be an integral part of the local Springfield community by supporting local organizations such as Holyoke Safe Neighborhood Initiative, Stuff The Bus, and Rays of Hope.
Growth100 Store List
Arizona
Phoenix, AZ – Macy’s Biltmore Fashion Park
Scottsdale, AZ – Macy’s Scottsdale Fashion Square
California
Brea, CA – Macy’s Brea Mall
Burbank, CA – Macy’s Burbank Town Center
Canoga Park, CA – Macy’s Topanga Plaza
Carlsbad, CA – Macy’s Plaza Camino
Chula Vista, CA – Macy’s Chula Vista Center
Concord, CA – Macy’s Sun Valley Shopping Center
Costa Mesa, CA – Macy’s South Coast Plaza
Culver City, CA – Macy’s Culver City Center
Downey, CA – Macy’s Stonewood Center
Fresno, CA – Macy’s Fashion Fair
Los Angeles, CA – Macy’s Baldwin Hills Crenshaw Plaza
Madera, CA – Macy’s Village at Corte Madera
Modesto, CA – Macy’s Vintage Faire
Montclair, CA – Macy’s Montclair Plaza
Monterey, CA – Macy’s Del Monte Center
National City, CA – Macy’s Plaza Bonita
Newport Beach, CA – Macy’s Fashion Island
Palm Desert, CA – Macy’s Palm Desert
Pleasanton, CA – Macy’s Stone Ridge Shopping Center
Sacramento, CA – Macy’s Arden Fair
Sacramento, CA – Macy’s Downtown Plaza
San Diego, CA – Macy’s Fashion Valley
Santa Barbara, CA – Macy’s La Cumbre Plaza
Santa Clara, CA – Macy’s Valley Fair
Santa Clarita, CA – Macy’s Valencia Town Center
San Mateo, CA – Macy’s Hillsdale Shopping Center
Santa Rosa, CA – Macy’s Santa Rosa Mall
Sherman Oaks, CA – Macy’s Fashion Square
Temecula, CA – Macy’s Promenade in Temecula
Colorado
Denver, CO – Macy’s Cherry Creek
Connecticut
Danbury, CT – Macy’s Danbury Fair
District of Columbia
Washington, D.C – Macy’s Metro Center
Florida
Boca Raton, FL – Macy’s Town Center at Boca Raton
Clearwater, FL – Macy’s Countryside Mall
Coral Springs, FL – Macy’s Coral Square
Fort Lauderdale, FL – Macy’s Fort Lauderdale Galleria
Miami, FL – Macy’s Dadeland
Naples, FL – Macy’s Coastland Center
Orlando, FL – Macy’s Mall of Millenia
Palm Beach Gardens, FL – Macy’s The Gardens
Plantation, FL – Macy’s Broward Mall
West Palm Beach, FL – Macy’s Wellington Green
Georgia
Alpharetta, GA – Macy’s North Point Mall
Atlanta, GA – Macy’s Cumberland Mall
Atlanta, GA – Macy’s Perimeter Mall
Guam
Dededo, GU – Macy’s Micronesia Mall
Hawaii
Honolulu, HI – Macy’s Ala Moana
Idaho
Boise, ID – Macy’s Boise
Indiana
Fort Wayne, IN – Macy’s Glenbrook Square
Mishawaka, IN – Macy’s University Park Mall
Kentucky
Louisville, KY – Macy’s Oxmoor Center
Louisiana
Metairie, LA – Macy’s Lakeside
Maryland
Columbia, MD – Macy’s Columbia
Towson, MD – Macy’s Townson Town Center
Massachusetts
Burlington, MA – Macy’s Burlington Mall
Holyoke, MA – Macy’s Holyoke Mall at Ingleside
Missouri
St. Louis, MO – Macy’s St. Louis Galleria
St. Louis, MO – Macy’s West County Center
Nevada
Reno, NV – Macy’s Meadowood Mall
New Hampshire
Nashua, NH – Macy’s Pheasant Lane Mall
New Jersey
Bridgewater, NJ – Macy’s Bridgewater Commons
Menlo Park, NJ – Macy’s Menlo Park
New Mexico
Albuquerque, NM – Macy’s Coronado Center
New York
Brooklyn, NY – Macy’s Downtown Brooklyn
Buffalo, NY – Macy’s Walden Galleria
Elmhurst, NY – Macy’s Queens Center
Flushing, NY – Macy’s Flushing
Garden City, NY – Macy’s Roosevelt Field
Huntington, NY – Macy’s Walt Whitman Shops
Lake Grove, NY – Macy’s Smith Haven
Staten Island, NY – Macy’s Staten Island Mall
Valley Stream, NY – Macy’s Green Acres Mall
West Nyack, NY – Macy’s Palisades Center
North Carolina
Raleigh, NC – Macy’s Crabtree Valley
Ohio
Columbus, OH – Macy’s Polaris Fashion Place
Strongsville, OH – Macy’s SouthPark
Oregon
Portland, OR – Macy’s Clackamas Town Center
Pennsylvania
Pittsburgh, PA – Macy’s Mall at Robinson
Pittsburgh, PA – Macy’s Ross Park
Pittsburgh, PA – Macy’s South Hills Village
Whitehall, PA – Macy’s Lehigh Valley Mall
Willow Grove, PA – Macy’s Willow Grove Park
Puerto Rico
San Juan, PR – Macy’s Plaza de Americas
Tennessee
Memphis, TN – Macy’s Wolfchase Galleria
Nashville, TN – Macy’s Green Hills
Texas
Austin, TX – Macy’s Barton Creek Square
Dallas, TX – Macy’s Dallas Galleria
El Paso, TX – Macy’s Cielo Vista Mall
Laredo, TX – Macy’s Mall Del Norte
Houston, TX – Macy’s Houston Galleria
Houston, TX – Macy’s Willowbrook Mall
Humble, TX – Macy’s Deerbrook Mall
Woodlands, TX – Macy’s Woodlands Mall
Virginia
Arlington, VA – Macy’s Fashion Centre at Pentagon
Washington
Bellevue, WA – Macy’s Bellevue Square
Kennewick, WA – Macy’s Columbia Center
Tacoma, WA – Macy’s Tacoma Mall
Tukwila, WA – Macy’s South Center
For more information as well as high-res images and b-roll, click here.
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About Macy’s
Macy’s is America’s store for life. The largest retail brand of Macy’s, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy’s inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy’s flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy’s builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.